Developing websites,
mobile apps,
and digital ecosystems
for sports

the companies we work with:

Canadian Hockey League

Union of European Football Associations

National Football League

IT ecosystem of a sports club

A professional club interacts with several stakeholders at once:

  • by the league or the organizers of the tournaments in which the participant participates
  • spectators and fans
  • by their own staff and players

therefore, a modern IT infrastructure of the club should take into account the tasks of each of these parties, their requirements and interests.

on the part of the League:

Regulatory Compliance Requirements:

  • official club contacts
  • club logo
  • title partner placement
  • state requirements
  • fan policy

on the part of the Club:

Ease of use for staff and players

  • posting of results and statistics
  • Personalized player analytics and development plan
  • automating data input and output, which would save staff time

on the Cheerios side:

Request for maximum customer service through e-commerce tools:

  • online ticket purchase
  • selection and purchase of paraphernalia
  • event alerts for fans

The key task of sports marketing is to turn the casual viewer into a loyal fan

A number of interrelated IT tools are implemented and applied to solve the task of increasing visitor loyalty:

Web site
Personal cabinet
Ticket system
CRM system
Mobile app
Fan store

Information cycle

We've developed the notion of repetition of the information cycle of a sporting event and began to successfully implement the mechanics of its processing in the clubs of the leading leagues

  • Getting to know the club
  • News

    Announcement

    Website + social networks

  • Information consumption of a sporting event
  • Warming up

    Muth-day.

    Online studio

    Match

    Match broadcast

    Match attendance

    Interactive with the audience

    Fan store

    Catering organization

    VIP service

    View Full

    Discussions

    Surveys

    Analytics

    View Full

  • Increasing loyalty
  • Personalized offers

    E-mail newsletter

    Promotions and promo codes

    Mobile app

Solving the challenges of champions

We work with 4 champion clubs of America in the major professional leagues.

We take on all tasks: from analytics and marketing to mobile and web development, we know how to optimize and automate business processes with IT.

Our team is organized organically by time zone.

WORDPRESS WIZARDS

PHP Black Belt

The design sends a knockout

for professional sports teams

  • Soccer clubs
  • Hockey clubs
  • Volleyball clubs
  • Basketball clubs
  • Handball clubs

for a sports school

  • sports reserve schools
  • sports academy
  • children's and youth sports school

for a sports facility

  • stadium
  • sports complex
  • fitness center

for paraphernalia stores

  • sportswear
  • sports equipment
  • sports facilities

for sports federations

  • playing sports
  • wrestling, judo, boxing, taekwondo.
  • track and field
  • motor sports

for championships

  • Federal championships and leagues
  • Corporate sports
  • Regional and city tournaments
  • Cybersports competitions

How to start a discussion about a new project?

It's very simple!

you

Leave your contacts in the feedback form 👉 or write to us at Facebook

Macbalance Web Studio

Contact you within 15 minutes and ask 10 key questions to dive into the request (challenges, examples, scope of work)

Macbalance Web Studio

Prepare a commercial proposal that will meet your business objectives with a fork of possible value

Macbalance Web Studio

Prepare a detailed calculation in the form of a table with a detailed estimate for development.

you

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type of work

field of activity